“Walk When You Talk” – I doubt that. A new advertisement by Idea Cellular. This new advertisement is nice in presentation. However, according to me it is sending a wrong signal. Since the inception of mobile revolution in India, apart from statistics of number of mobile users, new technologies, 2G/3G, iPhone mania, people are being educated about how to use mobile phone on road, in public places. Like do not talk on mobile phone when driving, not using mobile phone when crossing a street. The simple reason behind this is “when a person is talking on phone, his mind is engaged in conversation over the phone . This leads to absence of concentration and might result into fatal accident. On the other hand I think this new advertisement is promoting the idea of “Walk When You Talk” and is going against basic rules to be followed by any mobile user in India or rather in world.